BRUGAL RUM

A bright, warm Dominican rum.

Role
Lead Digital Designer

Website design for a luxury Dominican rum, Brugal. Part of The Edrington Group, Brugal Rum needed a website that represented their global image.

 As the brand starts to accelerate offline, the site gives their passionate customers an intuitive way to learn more about the mixes, the company and its products.  Brugal was dripping in history, I brought this to the forefront and led with powerful, rich, bright art direction by Rob Petrie and Edrington Assets. The designs focus on the idea that this is a different rum. Enjoyed for its distinct taste that is given by the warmth and individuality of the secret family tradition and the unique location of the distillery vs the Dominican sun.

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