Image of glider about to jump of sunset hill.

THE LEITH AGENCY

Giving a 30 year old company a flourishing identity and online presence.

Role
Lead Designer / Art Director

Creative Directors
Troy Farnworth and Phil Evans

Bold works, now prove it.

Born in 80’s, Leith is a creative and advertising agency, based in… you guessed it Leith, Edinburgh. The agency was creates television advertising, online advertising and various formats of print on a national and global level. 

An ideas company, and a great one at that. Spanning 3 centuries of dreaming up big, bold ideas for their clients, meant they wanted a visual identity that summarised all those years
of impactful ads, products and digital campaigns. A new logo, a new identity, a new website, and a new face were all on the cards. A refresh fitting of 30 years of hard work and dedication to
an industry that see’s many come and go, especially in Scotland.

Identity / Digital / Showreel led by myself
Logo designed by Rob Petrie

Principles

A good way to garner employee support, influence future identity and to make Leither’s feel like they are a part of the company’s evolution. Five principles that were written by the people, for the people. This also meant role out to internal comms such as the desktop wallpapers / meeting room tv’s.

Homepage

You are greeted with a new home page header every time, video / image based on connection speed.

All About Work

The celebration of the work is key, be loud, be proud…be bold.

Case Studies

Large copy draws you in with key cutting imagery from each project.

What We Do.

Leith’s direction is T-shaped there for it’s important to showcase abilities well.

Leithers

Leith staff are at the heart of what makes Leith… Leith. Newly shot personal imagery celebrates everyone and the role they play at the agency.

Showreel

The new Leith launch would be a ‘big bang’ so I also assisted on the art direction for a new showreel.

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