TOM JOY PHOTO
● Interaction Design
● UX Strategy & Wireframing
Tom Joy is an athleticism, movement, and contemporary lifestyle photographer based in London. He works predominantly in the sports industry, shooting for brands such as Adidas, Gymshark, and Reebok. Having worked with TJ before, he commissioned me to redesign his online identity and website.
Fully aware of Tom's obsession for detail and drive for building out unique series', I focused on building a portfolio with little touches and creating an impact that would showcase the projects, without feeling over-designing.
The white on black choice was obvious, as a close reference to the camera body colours. The inverted difference within the cursor hover was a nod to negative film strips.