Spanx was dated and no longer reflected their audience or the product. In fairness, it was created 20 years ago, without professional input, and you simply couldn't buy shapewear at that point with another logo on it.

This was a major project spanning several months and comprised of newly suggested design system, improved user journeys, branding & identity rollout, art direction and my supervision and consultation over the digital design.

Credits – Design Director / Craig Ward, Sen. Designer / Jatin Laxman, Sen. Designer / Alice Tosey.