Tennent's has built the sort of customer loyalty other distillers can only dream of in Scotland and with the upcoming launch of a new direction and new products, we noticed an opportunity for Tennent's to create a new, refreshed, e-commerce focused web experience.

Tennent's web presence was split across multiple sites all across the globe, confusing and sporadic to an audience that would begin to have a much higher expectation, especially surrounding buying online. Myself and Neu partnered with Tennent's to bring everything under a single seamless CMS, on top of a modern stack and developed a UX strategy and infostructure that created a new and manageable revenue stream.